Endel – an algorithm that creates music on demand


The idea behind Endel is that your mind responds to ambient noise in different ways — sound can invigorate you, relax you, help you focus, or put you to sleep. We’ve all been there: uplifting music at the gym, a soothing piece to help us sleep or relax — this isn’t an outlandish idea by any means, but one that Endel builds upon to create something quite special.

A Berlin-based music app has entered into an album distribution partnership with Warner Music Group.

Endel, a “cross-platform audio ecosystem and iOS app”, has already released five albums this year as part of its “sleep soundscapes” collection designed to reduce anxiety – Clear Night, Rainy Night, Cloudy Afternoon, Cloudy Night and Foggy Morning.

Sound has a direct impact on our physiological and psychological wellbeing. For example, white noise helps infants sleep, while relaxing sounds reduce stress and anxiety – and have a positive effect on heart rate and blood pressure. In a similar way, Endel uses sound to align your mind and body to any task or goal.

According to a press release, Endel creates “personalized, adaptive sound environments” based on personal user inputs including circadian rhythms, weather, heart rate and location. The app is expected to release another 15 albums this year that correspond with its other modes, including Focus and On-the-Go.

Japan’s Avex Inc, Major Lazer’s Jillionaire and The Alexa Fund are all investors in Endel. The company has already launched a feature with Amazon’s Alexa Skills Store this week that allows users to receive custom sounds through Alexa-enabled devices. The app is currently available on smartphones and via the Amazon Echo.

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Endel creates soundsсapes to help you focus, relax, and sleep. Just say “Alexa start Endel” to access the soothing soundscapes that change on the fly and give your mind and body what it needs to achieve total immersion in any task. Completely aligned to circadian rhythms, these finely-tuned sounds are pitch perfect for:

– Stress reduction
– Focus boost
– Deep work
– Daily relaxation
– Calm sleep 

Endel’s soundscapes are algorithm-powered and designed to gently rise and fall in line with your immediate conditions:

• Relax Mode – calms your mind to create feelings of comfort and safety
• Focus Mode – boosts your productivity by helping you concentrate for longer
• Sleep Mode – soothes you into a deep sleep and back with soft, gentle sounds