If you are an EDM fan in general or a SHM in particular these news should be welcome. Mysterious billboards began popping up all over the globe this week teasing new music from the Swedish EDM trio, Swedish House Mafia. Posters emerged in New York, Stockholm, and Mexico City, among other places, featuring three dots down the centre in Swedish House Mafia’s signature logo style.
Swedish House Mafia holds started in 2008, but it wasn’t until 2010 that they released their first song, “One.” The song was an international hit and further popularized progressive house. The group was unstoppable with some of the most iconic electronic tracks of the 2010’s such as “Greyhound”, “Antidote” featuring Knife Party, and “Miami 2 Ibiza” featuring Tinie Tempah. “Don’t You Worry Child” changed electronic music forever and was the first of many commercially successful progressive house anthems. Today, the song has over 600 million views on Youtube and is still played on radio stations across the world. “Don’t You Worry Child” was the beginning of a new age for electronic music.
There have since been several hints that Swedish House Mafia will be releasing a new single featuring Ty Dolla $ign and 070 Shake called ‘Lifetime’. NBC has confirmed that Swedish House Mafia, Ty Dolla $ign and 070 Shake are set to appear as the musical guests on the Tonight Show Starring Jimmy Fallon next Monday, July 19.
The trio consisting of Axwell, Steve Angello and Sebastian Ingrosso – have not released any music since 2012. The first teaser sign appeared in Melbourne, where fans speculated about the prospect of new music. In a similar fashion to the posters which popped up previously in Miami pointing toward the trio’s reunion, these posters are suspected to tease a new release.
Underneath the logo, the date is printed “16 / 07 / 21”. Over in New York, the poster took up an entire billboard in Times Square (pictured), accompanied by the Spotify logo. The last release from the band came almost a decade ago with their second album, ‘Until Now’. Earlier this year, the group teased some snippets from the studio on social media hinting toward the trio’s return.
In their typically ambiguous fashion, SHM have previously released cryptic posters linking to upcoming announcements, including posters left in 2019 ahead of their reunion world tour, ‘Save the World Reunion Tour’. The first teaser poster was put on Twitter on Saturday, with a caption reading: “Swedish House Mafia is releasing a new record this Friday confirmed by a source close to the Swedes.”
Fans replied, “I’M SCREAMING” and “don’t do this, don’t give me hope”, while another pointed out that Axwell had been liking posts on Instagram which linked directly with the new posters.