Google continues to explore new routes across the net and this appears to be their latest initiative. The tech giant has unveiled its new ‘Music, Makers & Machines’ online exhibition, which honours and explores the history of electronic music.
Celebrating the ‘Music, Makers & Machines’ of electronic
It delves into the many genres and technology that make up electronic, including its pioneers and legends – and also looks into club culture. The exhibition is hosted by Google Arts & Culture platform and is available on desktop, Apple, and Google Play.
It is a collaborative project between over 50 international institutions focused on electronic music. It will also have playable augmented reality, which will let users see iconic synthesisers and other DJ gear in three dimensions. Users will also be able to view some historic music studios and have full 360 tours – but online. It starts by asking users what they would like to learn about, whether it is tech, music, club culture, or a beginners guide all around.
It features deep-dive history lessons into some things that have shaped club culture as we know it, and honours the contribution of pioneers to our beloved scene including gay pop icons, the ballroom scene and sound-system culture. It explores Berghain, Manchester’s Factory Records, and Berlin’s 90s club scene.
There are also explainers on video game music, iconic music innovators, how music tech works and the evolution of the “beep”.