The Heineken Scenthesizer
Heineken are using scent with music to improve the experience of dance. With the Scenthesizer, the two claim to be ‘pushing boundaries in music and scent’.
In a nutshell, the system allows on-the-fly mixing of scents, which are then delivered on cue into the audience. The idea is to take DJing, which already incorporates sound and light, and add controlled scents to the experience.