The Next SoundCloud is here – or at least in a BETA mode
SoundCloud, the online music-streaming platform and de facto music label for independent artists trying to share their tunes efficiently, announced a complete redesign of its service Wednesday, in what the Berlin-based company called an attempt to “unmute the web.”
The new version of SoundCloud, which the company called “The Next SoundCloud” and launched in private beta Wednesday, offers four new or improved features to the online music platform. Those include a sleeker player (improving on SoundCloud’s signature waveform design), the ability to play sounds continuously and navigate away from a particular track to continue searching the site without the audio stopping, improved search algorithms and tools, and the ability to repost audio in a way very similar to the “reblog” feature on Tumblr.
The improvements, SoundCloud co-founder and CEO Alexander Ljung said, were an attempt to make the web more audio-friendly.
“Sound is a key part of our overall experience of the world and on the other hand, more and more of our experience of the world is happening online,” Ljung said while giving a demonstration of the new SoundCloud at the company’s San Francisco office. “The problem today is that the web is very silent.”
Additional background info can be found in the original Wired article here >>