Topspin Overview Video
Description below:
Topspin is the most powerful direct-to-fan marketing and retail platform on the planet.
Platform solutions allowing bands to efficiently connect with – and sell to – their fans are still relatively new. And while the likes of Bandcamp and Music Glue jostle for space, it’s still anybody’s market to own.
So, enter Topspin, launched publicly at SXSW and the brainchild of departed Yahoo! Music exec Ian Rogers. This is the latest direct-to-fan “marketing and retail software platform”, helping bands cut out the middle man (iTunes, Amazon, record labels etc), and ultimately make more money from music sales, tickets and merchandise.
“You used professional software such as ProTools, Logic, or Final Cut Pro to create your art,” reads the marketing blurb. “Topspin’s software provides tools to help you increase awareness, build relationships with fans, and turn those fans into customers.”
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