Dave Hill and the Art of Analog Emulation

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Legendary designer and Cranesong founder Dave Hill explains what’s missing from the digital realm that many pros yearn for, and how HEAT gives your mixes the analog warmth you crave.

Generating HEAT: Dave Hill and the Art of Analog Emulation is a promo for AVID’s HEAT (Harmonically Enhanced Algorithm Technology), analog console effect software.

It’s not a promo that wows you, but it does let you understand the thought process that went into the software’s design and also Hill’s thoughts on how to use the it.

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