Roland AIRA – Origins of electronic music (TEASER)

February 8, 2014 · Posted in Uncategorized 

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Roland has released another set of Aira teasers, showing that they’ve got four new devices on the way. With roots in the very origins of electronic music, AIRA is the new series of products designed to meet the evolving needs of today’s electronic musicians. In the studio or on the stage, AIRA brings genre-defining sound and modern performance features to a new generation.

Roland also released a video that covers one of the technologies used in the Aira line – Analog Circuit Behavior, which appears to be a type of circuit modeling technology. Roland’s newly developed Analog Circuit Behavior (ACB) faithfully captures the sound and feel of some our most revered classics. ACB is the technology behind the authentic sound and responsive behavior of the AIRA products.

It utilizes original design specs, consultation with original engineers, and a detailed, part-by-part analysis of each analog circuit in Roland’s own pristine units.

Roland-aira-boxes

“With this project, we really focused on analog instruments. However, this does not mean we only wanted to reproduce the analog gear, rather that we wanted to create a new technology to produce new electronic instruments,” says Watanabe. “We wanted to create the next step in electronic music, and I believe that with ACB technology we just might have succeeded.”

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