Time for a Lion in the Cloud – Apple WWDC

June 3, 2011 · Posted in Uncategorized · Comment 

Steve Jobs and a team of Apple executives will kick off the company’s annual Worldwide Developers Conference (WWDC) with a keynote address on Monday, June 6 at 10:00 a.m. At the keynote, Apple will unveil its next generation software – Lion, the eighth major release of Mac OS® X; iOS 5, the next version of Apple’s advanced mobile operating system which powers the iPad®, iPhone® and iPod touch®; and iCloud®, Apple’s upcoming cloud services offering.

Apple has confirmed maybe the worst kept secret in Silicon Valley: It’s been working on a cloud service, and will announce it at the June 6 Worldwide Developers Conference.

So now we know annual developer’s conference will unveil “iCloud®, Apple’s upcoming cloud services offering,” but we don’t know yet what it is, or what exactly will reside at the domain name it may have bought for $4.5 million in April.

iCloud could be the mythical iTunes streaming service, a possibility that is looking increasingly likely now that Apple has most of the major record labels signed up for it, in a space pioneered by Amazon and Google, which has no such deals. Or it could be Apple’s version of DropBox, the amazing sync and storage service that currently glues together the whole iOS ecosystem along with its desktop service.

Or it could be yet another abortion of an internet service, like Mobile Me, iDisk and Ping before it.

Whatever it is, it’ll have to be good. DropBox is already the default file system for iOS, and can be used by any developer, on almost any other OS. If iCloud is to succeed, it needs to be just as available to developers. ITunes streaming, too, needs to be something special. A “cloud locker” service like Amazon and Google’s is almost pointless, and we already have amazing streaming services like Spotify and Rdio.

WWDC will feature more than 100 technical sessions presented by Apple engineers. Mac® developers will see and learn how to develop world-class Mac OS X Lion applications using its latest technologies and capabilities. Mobile developers will be able to explore the latest innovations and capabilities of iOS and learn how to greatly enhance the functionality, performance and design of their apps. All developers can bring their code to the labs and work with Apple engineers.

For more details, visit the Apple Worldwide Developers Conference 2011 website at developer.apple.com/wwdc.

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