Synthmusic in commercials?
Synth music has a tendency to stick in the sub-cultures of the music scene, but once i a while you find some indications that things might ne changing, although I am still scepticle that it will ever be so. Remember the old synth pioneers Devo, well these guys arguably has done some work to put synth music on the map and recently saw this add where IT-giants Dell actually uses Devo for one of their commercials – although you have to watch the video for some time before you actually understands what the video is all about, LOL
DEVO wrote this song called “Watch Us Work It” and recorded it in Los Angeles, CA, and produced by Sweden’s famous Teddy Bears. DELL heard it because Paul Malmstrom and Linus Karlsson at the Mother agency in NYC played it for them as a possibility for a song for their TV campaign featuring a newly developed, high-end laptop computer. DELL liked it, and now you can of course enjoy it here too. I do not claim to give you some brand, hot news directly out of the press, the video is about 6 months old, but still…